Shincha Chiran
Saemidori Organic

Super Premium 97 P.

Elegant & full-bodied sweet super premium shincha from the first harvest of 2024 from our passionate organic tea farm Nuruki Seicha. Exclusive Cultivar Saemidori from the top terroir Chiran, Kagoshima, 100g
Character Warm, very rich, with an almost "meaty" umami yet elegant sweetness
Tea Garden Nuruki Seicha, a renowned organic tea farm in the popular terroir of Chiran
Terroir Chiran, Kagoshima Prefecture, Japan
Harvest 1st harvest (ichibancha), mid-April 2024
Cultivar Saemidori
Elevation 160m above sea level
Steaming Standard (chumushi, 40 seconds)
Shading 5–7 days, jikagise technique
Organic Cert. EU certified organic, JAS organic since 1998
Laboratory Tests Radioactivity (region as of 05/2022)
Grade 97/100 p. (Shincha category); Super Premium

Delivery : 1–3 business days

Incl. VAT, excl. Shipping

€199.00 / 1kg
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Incl. VAT, excl. Shipping

€199.00 / 1kg
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Tea Farm

The fields of Nuruki Seicha are located in the shadow of Kaimon Mountain (開聞岳) in southern Chiran, not far from Sakurajima volcano. We hold the Nuruki family's dedication to natural tea in high regard; despite the dominance of conventional farming in Chiran at the time, they have been cultivating tea in this region using holistic farming methods for more than 20 years.

It was at the end of the 1990s that Mr. Nuruki's father attempted to make the switch to natural cultivation methods without pesticides. The family had no experience and were even met with ridicule, but they forged ahead – today the JAS-certified Nuruki Tea Factory, with Yuichiro Nuruki of the third generation at the helm, proudly produces natural teas which are notable for their high nutrient value and strong, full-flavoured aromas.



This Sencha from the noble southern cultivar Saemidori has an extraordinary elegance with a soft, almost creamy texture. It has a full, warm umami that immediately brings to mind fresh hay and the specific sweet notes of Hoshino teas. The aftertaste is extremely long-lasting, filling the entire mouth and leaving a delicate, pleasant astringency.


Delicate, dark matte green needles


Intense bright green

Shincha 2024

Shincha, which translates from Japanese as "new tea", marks the start of the tea season in Japan and is eagerly awaited every year. For the Japanese tea world, it is considered the high quality tea of the current season and embodies the perfect freshness of Japanese green teas thanks to its extensive aroma spectrum. Only the tea buds and young leaves, the first shoots of spring, are harvested. Their wealth of valuable nutrients is decisive for the unmistakable freshness and strength that makes shincha so exceptional. Small harvest quantities and high demand make this special first harvest a very limited, seasonal tea.

Laboratory Tests

We go to great lengths to identify the finest organic tea farms across the world’s most celebrated terroirs. All our teas are sourced directly from the farmer and, with a few exceptions, are certified organic or come from pesticide-free farms. Each batch of tea for every harvest is tested for pesticides and other pollutants in an independent German lab to ensure they meet our strict quality standards as well as HACCP food safety requirements. Likewise, the regions of Japan from which we source our teas are tested for radioactivity for every harvest.

Yoshi En

Premium Organic Teas

Our comprehensive portfolio focuses on organic, single-origin teas sourced directly from renowned farms. We believe in creating partnerships with farmers who share our values and are committed to sustainable, responsible tea cultivation. Thanks to these strong relationships our exciting range is constantly growing and evolving. As an international team of dedicated and passionate tea experts, we are committed to preserving centuries-old tea culture while ensuring it remains relevant and continues to bring joy in the present. About Yoshi En.

Cultivation & Processing

The tea farm is located by the sea in the top region of Chiran, Kagoshima, the southernmost prefecture of Japan. The terroir is flat, with very high sun exposure, and provides very fertile volcanic soil to the tea plants, as well as large amounts of valuable ash from the nearby Sakurajima volcano. The farm has been certified organic since 1998, and its unique fertiliser, which undergoes a three-year fermentation process, consists of a nutrient-rich blend of natural substances such as powdered bamboo and mineral-rich rock. To protect the tea leaves from the intense sunlight, they are shaded for approximately 7 days before harvesting. After the harvest, they are carefully washed to rinse away the ash. The leaves are rolled and dried using traditional machines made of high-quality bamboo, in which the tea farmer takes great pride.

Single Origin

This tea is sourced exclusively from the above-mentioned tea garden in Chiran and is purchased directly from the farmer.

Organic Certification


Brewing Guide

2 heaped teaspoons per 100–300ml water (60°C). Steep for 2 minutes. Suitable for up to 4 infusions:

1. 60°C, 45 sec.
2. 65°C, 30 sec.
3. 60°C, 25 sec.
4. 65°C, 20 sec.


High-quality, airtight, resealable standing zipper pouch with 9 protective layers to preserve flavour and protect against oxidation and contamination. Optionally available in an original Japanese gift box.

Recommended Teapot

The ideal teapot for this umami-rich tea is a Banko kyusu made from violet clay, with a fine ceramic sieve. The difference in taste is striking.

Recommended Storage

A high-quality tea caddy made of cherry bark (solid wood, kabazaiku chazutsu) is ideal, though any airtight tea caddy with internal coating will suffice.

Our recommendations

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