Sencha
Yame Hōgetsu P.Free

Contest Grade 99 P.

SKU
0386
Crafted from a harmonious blend of the Saemidori and Yabukita cultivars, this Sencha offers the ideal balance of creamy umami and natural sweetness. Grown by Irie Seicha on one of the finest locations in the renowned green-tea terroir of Yame, Fukuoka, it is cultivated without chemical pesticides – a true rarity. 50g
Character Full-bodied, creamy, nutty, sweet umami, light roasted aromas, savoury breadcrumb-like notes, vegetal, sweet-grassy, hints of strawberry
Tea Farm Irie Seicha, the first JAS-certified farm in Fukuoka Prefecture, which has been pesticide-free for over 30 years
Terroir Kurogi, Yame, Fukuoka
Harvest 1st (Ichibancha), May 2025
Cultivar Saemidori, Yabukita
Elevation 450m
Steaming Middle (Chuumushi)
Shading 14 days before the harvest, Jikagise technique
Cultivation Cultivation without chemical pesticides for more than 30 years
Medals World Green Tea Contest Silver Medal
Grade 99/100 P. (Sencha category); Contest Grade
€39.90
50g

Delivery : up to 5 business days

Incl. VAT, excl. shipping

SKU
0386
€798.00 / 1kg
In stock
Sencha Yame Hōgetsu P. Free Sencha Yame Hōgetsu P. Free Sencha Yame Hōgetsu P. Free Sencha Yame Hōgetsu P. Free

Tea Farm

The tea gardens of the Irie Seicha farm lie idyllically and naturally protected at the top of Mount Kugiyama, 450 metres above sea level. Shortly after the turn of the millennium, the farm received JAS certification, making it one of the very first officially certified farms in all of Japan. After a long stay in hospital, Mr Irie Senior decided at just 18 years of age to actively do something for his own health and that of those around him. He began cultivating teas without pesticides or chemical additives in order to guarantee pure, natural quality. Without hesitation, he cleared the family’s orange groves and painstakingly established the first tea fields – which, to this day, have never once come into contact with pesticides.

Now run by the second generation, the farm continues to produce authentic Yame green teas of the highest quality. The focus lies on meticulously crafted cultivar blends that, with their intense mountain character, offer a near-perfect expression of Yame’s unique terroir. The knowledge of optimal cultivation methods and processing techniques was acquired by the father and son over many years, at the cost of numerous setbacks, hard work, and countless analyses of the soil’s nutrient composition. It is the particularly fertile soils that form the foundation for healthy, resilient plants with a natural resistance to the region’s harsh mountain climate.

Sencha Yame Hōgetsu P. Free

Character

Tasting Notes

A distinctly full-bodied Yame Sencha that once again showcases Mr Irie’s masterful blending skills in all their brilliance. The deep character of the Yabukita cultivar forms a pleasantly nutty, powerful foundation with only a minimal, flattering bitterness. The Saemidori cultivar, by contrast, lends its sweet, creamy umami and clearly steps into the foreground as the aromatic centrepiece. Together they create a tea that feels creamy and rich on the tongue, gently enveloping it before radiating throughout the mouth. Its creamy sweetness, paired with a subtle nutty roastiness, evokes milk chocolate before quickly giving way to a multi-layered umami. This umami taste is initially almost breadcrumb-like, with delicate hints of crispy fried chicken, before suddenly transforming into vegetal notes reminiscent of vegetable broth or artichoke. Despite its intense aroma, the tea always retains its soft elegance and remains grassy-sweet throughout with a pleasant warmth. Delicate notes of sugared strawberries emerge, particularly detectable in the aroma as well as the finish, bringing a refreshing, harmonious conclusion to the tasting experience.

Leaf

Fine, dark green needles with a lot of broken material (due to the strong steaming)

Cup

Bright matcha green colour, increasingly intense with each infusion

Sencha Yame Hōgetsu P. Free

Sencha

Sencha is by far the most commonly cultivated and consumed green tea in Japan and constitutes the backbone of Japanese tea traditions. The leaves are typically steamed for 10–60 seconds, dried with hot air, agitated, and via a multi-staged process rolled into flat needles. The flavour profile of Sencha is very diverse and varies between sweet, fresh and grassy to robustly bitter. The region of cultivation as well as quality of the tea play a significant role in determining flavour.

Yoshien Labortests

Laboratory Tests

We go to great lengths to identify the finest organic tea farms across the world’s most celebrated terroirs. All our teas are sourced directly from the farmer and, with a few exceptions, are certified organic or come from pesticide-free farms. Each batch of tea for every harvest is tested for pesticides and other pollutants in an independent German lab to ensure they meet our strict quality standards as well as HACCP food safety requirements. Likewise, the regions of Japan from which we source our teas are tested for radioactivity for every harvest.

Yoshien

Yoshi En

Premium Organic Teas

Our comprehensive portfolio focuses on organic, single-origin teas sourced directly from renowned farms. We believe in creating partnerships with farmers who share our values and are committed to sustainable, responsible tea cultivation. Thanks to these strong relationships our exciting range is constantly growing and evolving. As an international team of dedicated and passionate tea experts, we are committed to preserving centuries-old tea culture while ensuring it remains relevant and continues to bring joy in the present. About Yoshi En.

Cultivation & Processing

Yamecha (八女茶)

The Tsukushi Plain, and particularly the basins of Yame’s two main rivers, the Yabe and the Chikugo, are often shrouded in dense morning fog, providing a natural protection from sunlight and encouraging the tea plants to produce an especially high amount of umami-rich amino acids. Teas from Yame are therefore often referred to as "natural Gyokuros" and can be particularly intense here. In addition to the rivers, which bring not only pure mountain spring water but also cool and humid air into the terroir, this mist is also caused by the strong climatic contrasts with hot days and cold nights – even leading to snow-covered tea bushes in winter. The area around Yame is also extremely rich in rainfall, receiving up to 2,400mm annually, which, together with the loose, sediment-rich soils, ensures constant watering and thorough drainage of the tea fields, most of which are located on mountain slopes. This climate and the rich soils make the plants particularly resilient and contribute to the uniquely full-bodied Yamecha aroma.

The historical origin of Yamecha dates back to 1423, when Zen master Shuzui, following a stay in China, brought with him the cultivation and processing methods of Ming-style tea, where the tea is roasted in a pot. It was not until the Edo period in the mid-19th century that the Uji method of tea production, involving steaming and shading, gradually became widespread, and the first Senchas were produced – albeit in small quantities and as luxury goods. This was followed by a gradual modernisation of tea production and the slow development of a tea industry for teas from various regions of Fukuoka, which were officially grouped under the name Yamecha in 1925 to emphasise the special quality of the roasted and steamed green teas of the region.

Today, Yame is regarded throughout Japan, alongside Uji, as one of the leading tea regions and continues to receive the highest accolades at the country's most prestigious tea competitions. From 2001 to 2012, Yamecha consistently won the prestigious MAFF Award for Gyokuro from the Japanese Ministry of Agriculture, Forestry and Fisheries, and from 2014 to 2019, it received the same award in the Sencha category. Particularly frequently awarded, and therefore especially sought-after, are teas from the towns of Kuroki-Cho, Kamiyou-Cho and, last but not least, Hoshino Mura, the famous mountain village whose name is known to every Gyokuro enthusiast.

Single Origin

This tea comes 100% from the above-mentioned tea field in Yame, sourced directly from the tea farmer.

Preparation

Brewing Guide

2-3 rounded teaspoons (approx. 6-8g) per 150-200 ml water, 55-60°C, steep for 2 minutes.

We recommend preparing up to 5 infusions. For subsequent brews, reduce the steeping time to 15–20 seconds each, while gradually increasing the temperature to around 75 °C to suit your taste.

Packaging

Directly packaged for us on-site in a high-quality, airtight, resealable zipper pouch with nine protective layers to preserve flavour and prevent oxidation. When closing the bag, press out as much air as possible to keep the tea well preserved. Alternatively, and especially for longer-term storage, we recommend our stylish and airtight tea caddies.

Recommended Teapot

Ideal is a Banko Kyusu, crafted from special violet Banko clay. This famous, iron-rich clay, fired in a reduction kiln, enhances the finest properties of Sencha – from its rich amino acids and fresh chlorophyll to its unique, delicate flavour nuances. Because of Gyokuro’s deep steaming and fine leaf particles, we especially recommend our Banko Kyusu with a built-in, ultra-fine stainless steel mesh filter. Another excellent option, popular among Gyokuro connoisseurs, is a high-quality Shiboridashi without a handle, ideal for ideal for bringing out intense umami flavours.

Our recommendations

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