Sencha Chiran
Surugawase Organic

Tea Farm

The fields of Nuruki Seicha lie in the shadow of Mount Kaimon (開聞岳), in southern Chiran and not far from the Sakurajima volcano. For over 20 years, the Nuruki family has been cultivating tea here using organic and holistic farming methods, and has become one of the most highly regarded organic farms in Japan. Now in its third generation, the farm is led by Yuichiro Nuruki. The transition to organic farming was initially a major challenge: In the late 1990s, Chiran was still entirely dominated by conventional agriculture. The family had no prior experience to draw upon, and their bold decision to forgo pesticides altogether was met with scepticism. However, Mr Nuruki’s father remained undeterred, and today the Nuruki Tea Factory proudly produces top-quality organic teas, rich in flavour and nutrients.

SENCHA

Sencha is by far the most commonly cultivated and consumed green tea in Japan and constitutes the backbone of Japanese tea traditions. The leaves are typically steamed for 10-60 seconds, dried with hot air, churned, and via a multi-staged process rolled into flat needles. The flavour profile of sencha is very diverse and varies between sweet, fresh and grassy to robustly bitter. The region of cultivation as well as quality of the tea play a significant role in determining flavour.

Yoshi En

Premium Organic Teas

Our comprehensive portfolio focuses on organic, single-origin teas sourced directly from renowned farms. We believe in creating partnerships with farmers who share our values and are committed to sustainable, responsible tea cultivation. Thanks to these strong relationships our exciting range is constantly growing and evolving. As an international team of dedicated and passionate tea experts, we are committed to preserving centuries-old tea culture while ensuring it remains relevant and continues to bring joy in the present. About Yoshi En.