Special features in location, cultivation & processing
Nestled in the heart of the Marrakesh–Safi region on the fertile Haouz plain lies the legendary “Red City” of Marrakesh. It is framed by the snow-capped High Atlas Mountains and crowned by Jebel Toubkal, North Africa’s highest peak (4,167 metres), which takes its name from the Berber Tugg Akal, often translated as “the one that looks down upon the earth”. For centuries, this region has been one of Morocco’s most treasured agricultural landscapes, renowned for its olives, fruits, and aromatic herbs nourished by mountain waters.
The region’s naturally mineral-rich sandy clay soil, combined with a semi-arid climate and abundant sunshine, gives the mint its exceptional aromatic intensity. Cultivated according to the highest organic farming standards and entirely free from pesticides, the plants are irrigated through carefully managed wells and drip systems. The farm's sustainable approach combines traditional agricultural knowledge passed down through generations with environmental responsibility, helping to address the challenges of drought and climate change facing Morocco today.
Mint is at the very heart of Moroccan tea culture. When infused, this organic tea releases an intensely fresh and vibrant aroma that captures the warmth and spirit of Marrakesh itself. Harvested by hand and naturally air-dried away from direct sunlight, the mint is processed according to time-honoured traditions that preserve the integrity of each leaf. Free from chemical treatments and handled with exceptional care, it retains its vivid natural colour and rich aromatic profile. We are proud to share a mint tea of such remarkable purity, cultivated in harmony with both nature and heritage.
