Sweeten your tea ritual with our new  Matcha White Choc

Matcha Tea Hinode P.Free

Super Premium 96 P.

SKU
0517
Authentic Japanese Matcha from Miyazaki with an airy, exceptionally fine foam and a lingering finish of delicate grassy sweetness. Free from pronounced bitterness, it is a delight enjoyed pure, while as a Matcha latte it reveals a creamy, almost cocoa-like character.
Character Feather-light foam, gentle green tea sweetness, notes of freshly cut grass, a lingering finish, and subtle chocolate aromas when enjoyed as a lightly sweetened Matcha latte
Tea Farm A passionate tea farm founded in the 1920s, cultivating without the use of chemical pesticides or fertilisers
Terroir Kawaminami, Miyazaki Prefecture, Japan
Harvest 1st harvest (Ichibancha), late May to mid-June 2025
Cultivar Blend (Saemidori, Yabukita, Tsuyuhikari)
Grinding Ground via granite stone mill, particle size approx. 8–10 μm
Elevation Approx. 50-70m above sea level
Shading Fully shaded, approx. 25 days, Jikagise (2-layer), blocks up to 80% of sunlight
Cultivation Cultivated without chemical pesticides
Laboratory Tests Radioactivity (annual regional testing), pesticides, heavy metals and aluminium
Grade 96/100 P. (Matcha category); Super Premium
€33.90
40g

Delivery :

Incl. VAT, excl. shipping

SKU
0517
€847.50 / 1kg
In stock
Matcha Hinode P.Free

Tea Farm

This traditional tea farm, with decades of experience dating back to 1929, combines meticulous craftsmanship with a deep understanding of natural cultivation methods. From the care of the tea fields to the final processing, the focus remains on the quality of every single leaf. Cultivation takes place in close harmony with nature, preserving the tea’s authentic character. At the heart of this philosophy lies a thriving ecosystem of fertile soils, pure water, clean air, and the natural interplay between plants and wildlife. Through sustainable cultivation and the careful stewardship of natural resources, this delicate balance is maintained and protected for generations to come.

Matcha Hinode P.Free

Character

Tasting Notes

With its almost feather-light, impeccably fine foam and gentle green tea sweetness reminiscent of freshly cut grass, this Miyazaki Matcha is captivating in every respect. While the terroir of Miyazaki is not traditionally associated with Matcha cultivation, this is precisely what gives it such a refreshingly distinctive and individual character. A delicate grassy sweetness, reminiscent of high-quality Sencha, is complemented by refined confectionery-like green tea notes that linger beautifully on the palate long after the final sip.

Prepared as a lightly sweetened Matcha latte, the tea’s natural sweetness becomes even more pronounced. The milk lends a velvety creaminess from which subtle cocoa notes gradually emerge. The harmonious interplay of texture and flavour evokes the impression of a cocoa Matcha float – as though rich Matcha ice cream were meeting soft, delicate cocoa.

Texture

Light and airy, smooth yet creamy

Cup

Dark green with a noticeably lighter foam

Matcha Hinode P.Free

Matcha Tea

Matcha, alongside Gyokuro, is considered one of the finest of Japanese green teas. Unlike other teas, Matcha is produced from shaded leaves that have been milled to a fine powder. The resulting tea contains the whole tea leaf and all its nutrients, not just water-soluble compounds. The production of Matcha is time-consuming and demanding: the leaves are gently ground in granite stone mills that can only produce a few grammes per hour. High-quality Matcha has an intensely sweet and umami flavour that even in high concentrations (such as Koicha preparation) is only minimally or not at all bitter.

Yoshien Labortests

Laboratory Tests

We go to great lengths to identify the finest organic tea farms across the world’s most celebrated terroirs. All our teas are sourced directly from the farmer and, with a few exceptions, are certified organic or come from pesticide-free farms. Each batch of tea for every harvest is tested for pesticides and other pollutants in an independent German lab to ensure they meet our strict quality standards as well as HACCP food safety requirements. Likewise, the regions of Japan from which we source our teas are tested for radioactivity for every harvest.

Yoshien

Yoshi En

Premium Organic Teas

Our comprehensive portfolio focuses on organic, single-origin teas sourced directly from renowned farms. We believe in creating partnerships with farmers who share our values and are committed to sustainable, responsible tea cultivation. Thanks to these strong relationships our exciting range is constantly growing and evolving. As an international team of dedicated and passionate tea experts, we are committed to preserving centuries-old tea culture while ensuring it remains relevant and continues to bring joy in the present. About Yoshi En.

Cultivation & Processing

Special features in location, cultivation and processing

Miyazaki Prefecture is blessed with abundant natural beauty, featuring lush green mountains and a stunning coastline. With the second-highest number of sunny days and an average annual temperature of approximately 17.4°C – making it the third warmest region in Japan – it offers ideal conditions for producing robust, characterful teas. Miyazaki is also deeply rooted in Japanese mythology. According to Shintō belief, the sun goddess Amaterasu, one of the most important deities in Japanese mythology, is said to have hidden herself within the cave of Amano Iwato. To this day, this legendary event is honoured through festivals held at Shintō shrines throughout Miyazaki.

Preparation

Using a Chashaku, place two scoops (approx. half a teaspoon) in a Matcha bowl of your choice. Then pour approximately 80ml of hot water between 60°C and 80°C into the bowl, without pouring directly onto the powder to avoid clumping. For the next step, a Matcha whisk is undoubtedly the best choice for achieving the iconic foam.

The key to the perfect Matcha is in the motion. Circular movements and a typical whisking motion should be avoided, as little-to-no foam will form. Hold the Matcha whisk at an angle of around 90° in the bowl, allowing it to gently scrape the base without pressing against it. Now move it straight up and down from the wrist while moving your arm to the left and right, creating a ‘’W‘’ or ‘’M‘’ movement. The faster you perform this movement, the easier it is to create a wonderfully fluffy foam. Practice makes perfect – enjoy!

Recommended Matcha Bowl

We highly recommend using an authentic Japanese Matcha bowl for proper preparation and optimal flavour development.

Recommended Accessories

For the ideal texture, flavour, and preservation of Matcha's delicate qualities, we recommend using a special Matcha sieve and a high-quality bamboo matcha whisk. For dispensing and dosing, the ideal utensil is an authentic Chashaku made of bamboo.

Packaging & Storage

Our Matcha is packaged in a protective bag and stored within a high-quality tin with a screw lid, which is coated on the inside with BPA-free plastic. Before opening, the Matcha can be stored in the original packaging in the fridge or at room temperature.

After opening, we recommend keeping the Matcha tightly closed and at room temperature to protect it from moisture, odour, light and oxidation. During the summer, opened Matcha can be stored in the refrigerator to maintain its freshness, although it should only be taken out briefly to prevent excessive moisture absorption or exposure to unwanted odours. For optimum quality, use the Matcha within a few weeks if possible. For longer-term storage, we recommend storing Matcha in an opaque, airtight container such as one of our tea caddies, and store at room temperature.

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